Rebranding Southern California's Beach Side Music Festival

I rebranded Southern California's, Ohana Festival, inspired by abstract shapes and colors that remind me of a beach sunset. I wanted to create a unique design using surrealist elements and a quirky playfulness to emphasize the uniqueness of having so many incredible artists perform right by the ocean. I designed a poster and shirt to be sold at the merchandise table, along with guest wristbands and a barrier. Additionally, I developed social media graphics that announce the artists performing tied in with the festival’s branding.